Home task.
1. Project work. Work in pairs of three or four. Imagine that you and your friend opened a partnership company. As a new company, your profits are not very high. So you haven't got a marketing department. Discuss in pairs how to conduct a market research for your company. Choose a certain product or service to focus the research on. What techniques will you use to do the research? Why? Which questions will you ask? Write questions for the interviews or questionnaires. (For instance, if you are a book publishing company, you should find out which kinds of books most people read.) You should also think about the form of a questionnaire delivery: distribution, mailing, e-mailing. Exchange questionnaires with the other group and answer the questions. For the next class you and your partners should look through the answers to your questions and make a market research report. Present it in front of the class. For making the market research report you should find the information about it in the Internet and use one as an example. 2. Internet search. At home find the information about publishing companies whose logos you can find in Task 17. Were you right about these companies’ activities? 3. Do Tasks 6-9 from your Workbook. MODULE 2 UNIT 3. MARKETING
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