C) Give as many arguments as you can to prove the ideas.

1. The theatrical trailer is often the first chance to promote a movie to its target audience.

2. Typical movie Web sites allow visitors to view multiple versions of the trailer, watch behind-the-scenes interviews and mini-documentaries, read plot synopses, download cell-phone ringtones and desktop wallpaper, play games, chat in forums and even pre-order tickets.

3. The Internet is proving to be a prime spot for the publicity blitzes.

4. To start promoting your film, there needs to be a “home base”.

5. People love being compelled by someone’s journey.

6. A great way of interacting with your network is by holding contests.

7. Say positive or stay silent.

8. Cast and crew should be respectful of their colleagues by not leaking private information and production news on their personal social feeds. Casually leaked info can complicate deal closings, create negative impressions, or simply cause you to lose control of the narrative of your film.

SPEAKING

Exercise 50. Create your own promotional strategy for your latest short film.

A) Make a plan of your marketing campaign.

B) Check the list of points your movie website should have.

C) Design your process journal.

D) Think of materials for social networking.

E) Create a head-scratching teaser and a jaw-dropping trailer. Act the trailer out.