Social Networking.

Create a Facebook fan page and Twitter feed. Encourage your friends, family, and new fans / followers to share it. Sending out milestone cheers like “We’re at 186 fans, help us get to 200!” encourages more active sharing.

The point of Social Networking is creating this open online discussion. A great way of interacting with your network is by holding contests. Connecting it to be relevant to your film is even better. Have a deadline. Have a fair process of picking a winner- either based on awesomeness of their answer or by random (pieces of paper in a hat). Of course, there needs to be a prize. Maybe, a signed poster from the cast or anything else. You’ve got the idea. The best marketing connects the audience with the material. Think of it as a Story.

Say positive or stay silent. If people attack you, ignore them. If they attack you twice, block them from seeing your posts. And don’t look back. A social media voice should primarily be a positive one, I believe. I don’t mean that you can’t be critical, or express disapproval.

Do you want to decrease press interest and the size of your audience? Then include, but fail to utilize, your social links, let your blog or Facebook page lie dormant.

Don’t take your followers for granted.If you do venture into the realm of social media marketing, understand that your relationship with your followers goes both ways. That means you need to respond to their questions and acknowledge their feedback, even if it’s just in the form of a “like” or a “favorite.”