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Introduction for a Product



Mr./Ms./Dr. Recipient


Street Address, including Unit or Suite Number


City, State Zip Code


Dear Mr./Ms./Dr. Recipient


Re: Name of New Product You Are Introducing


As a valued customer of [ABC Company], I want to take this opportunity to tell you about an exciting new development for us. We have just expanded our product line to include offerings from [XYZ Company].


I have known [name of owner] from XYZ Company for a number of years, and I can tell you that his/her products are of the finest quality. I wouldn't have taken this step if I didn't feel that XYZ Company's products would complement our own and provide a real benefit to our customers.


The enclosed brochure will provide you with more information about XYZ Company and their product line. If you would like more information, please feel free to contact me at [your phone number and/or e-mail address].


When you are ready to order, we are available during [hours of service] or online at [your website URL here].


We value your business and look forward to continuing to serve you in the future. Please don't hesitate to get in touch with us regarding questions you may have. I, and my staff, look forward to hearing from you.




Your Name


Your Title





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