Marketing objectives of Apple
Companies have different objectives. Some of them want to increase the amount of shares they have on the market, others want to increase their profit. Apple is one of those companies, for which increase in sales and profit are not the main objectives. The offer good quality and customer satisfaction. The list of all Apple objectives is given bellow:
Apple is a large, well established business, which already has some shares on the market so it can afford to set increasing market share as an objective. They can also afford to increase the sales of their computers, because they already have relatively high sales.
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Offer the best possible quality on the market and relatively low prices on their products
