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Контрольнаяработа №3




 

Вариант 1

 

1. Прочитать и перевести текст "Skillsofnegotiating".

Most negotiations are conducted with a view to reaching a compromise agreement. Both parties together move towards an outcome which is to mutual benefit.

This is a range of tactics which can help conduct negotiations. It's no use immediately discussing business matters. The topic at the outset of negotiations should be neutral, non-business. It could be immediate experiences, the sort of journey the visitor has had; football, ice-hockey, the morning's newspaper headlines, common interests, etc.

Five per cent of the negotiating time is devoted to breaking the ice. The two parties adjust their thinking and behavior to one another.

If you want to follow the reaction of your visitor introduce in your speech the question - "Agree?"

At the very beginning of the talks get agreement covering the purpose, plan, agenda of a meeting.

Here is some advice to a negotiator.

1. First discuss major items, шея minor items.

2. Follow me headlines of me plan one by one.

3. Come over to the next point after you have resolved the previous one.

There are always differences of view between the parties. Here is some advice on problem-solving tactics.

1. Present a problem in general and obtain the other party's view on it.

2. Look together at the possibilities of joint advantage.

3. Suggest practical actions to resolve a problem.

If negotiations are difficult and you are in a deadlock, take time-out. It'll help you build bridges between yourself and your partner when you resume negotiations.

2. Ответить письменно на следующие вопросы:

1. What are discussed at the very beginning of the talks?

2. What are the most negotiations conducted with?

3. Do you know any advice to a negotiator?

3. Найти в тексте производные от следующих слов:

a head

to begin

to agree

tocover

alock

 

4. Заполнить пропуски английскими эквивалентами слов:

 

1. Both ... together move towards an outcome which is to... 2. If you are in a... you can take ...   участник, сторона взаимная выгода безвыходноеположе! тупик перерыв

 

5. Выписать из текста и определить функцию причастия настоящего,

прошедшего времени, герундия.

 

6. Вместо пропусков вставить один из предлогов: at, of, on, in.

1. Every party must know a range ... tactics which help conduct negotiations.

2. It's necessary to introduce ... your speech the question "Agree?"

3. There are some advice... problem-solving tactics.

7. Выписать из текста предложения с модальными глаголами или их эквивалентами.

 

8. Выписать из текста 3 прилагательных и образовать степени сравнения,

 

9. Задать как можно больше вопросов к следующему предложению:

Most negotiations are conducted with a view to reaching a compromise agreement.

10. Перефразировать предложения, употребив пассивный залог, где это возможно:

1. You shouldn't immediately discuss business matters.

2. First parties discuss major items.

3. If you are in a deadlock you can take time-out.

 

11. Переведите на русский язык следующие термины:

1. sales department

2. hire staff

3. Financial Manager

4. Supervisor

5. conclude an agreement

6. identification

7. volume of production

8. joint venture

9. representative

10. preliminary

 

 

Вариант 2

 

1. Прочитатьиперевеститекст "Advertising as a career in the USA".

Advertising is any paid from of no personal presentation and promotion products, services, or ideas by an identifiable individual or organization. It flourish mainly in free-market, profit-oriented countries. It is one of the most important factors in accelerating the distribution of products and helping to false the standard of living. Advertising cannot torn a poor product or service into a good one. But what it can do - and does - is to create an awareness about both old and newproducts and services. So three main objectives of advertising are:(1) to produce knowledge about the product or service; (2) to create preferеnce for it; and (3) to stimulate thought and action about it.

Careers in advertising may involve working for advertisers, media, advertising agencies, or suppliers and special services. In opinion of American specialists, at most only 35 colleges and universities in the USA have effective programs of advertising education. Fewer man 10 offer any truly significant amount of graduate work in advertising. However, advertising draws people from a variety of educational backgrounds.

All media use salesmen to sell advertising space or broadcasting time. Media salesmen must be knowledgeable about business and skilled in salesmanship.

2. Ответить письменно па следующие вопросы:

1. What is advertising paid from?

2. Can you use any significant amount of graduate work in advertising?

3. Is it possible to turn a poor product or service into a good one?

3. Найти в тексте производные от следующих слов:

to distribute

to advertise

profit

to organize

person

4. Заполнить пропуски английскими эквивалентами слов:

 

1. ... of American specialists only 35 colleges and universities in the USA have ... programs of advertising education. 2. Advertising cannot... a poor product or ... into a good one.   по мнению эффективный превратить, обернуть, услуга

 

5. Выписать из текста и определить функцию причастия настоящего,

прошедшего времени, герундия.

 

6. Вместо пропусков вставить один из предлогов: of, about, in, by.

1. Advertising draws people from a variety... educational backgrounds.

2. Careers ... advertising may involve working for advertisers^ suppliers and so on.

3. Advertising produces knowledge ... the product.

 

7. Выписать из текста предложения с модальными глаголами или их эквивалентами.

 

8. Выписать из текста 3 прилагательных и образовать степени сравнения.

 

9. Задать как можно больше вопросов к следующему предложению:

Only 35 colleges and universities in the USA have effective programs of advertising education.

 

10. Перефразировать предложения, употребив пассивный залог, где это возможно:

1. Advertising creates an awareness about both old and new products.

2. Careers in advertising involve working for advertisers.

3. Advertising draws people from a variety of educational backgrounds.

 

11. Переведите на русский язык следующие термины:

1. enterprise

2. keep in order

3. (Chief) General Manager

4. Personnel Manager

5. meet the terms

6. Order Acknowledgement

7. insurance

8. interested in

9. per annum

10. notify

 

Вариант 3

 

1. Прочитать я перевести текст "Whatisinternationaltrade?"

When Honduras exports bananas to Switzerland, they can, use the money they earn to import Swiss Chocolate - or to pay for Kuwaiti oil or a vacation in Hawaii. The basic idea of international trade and investment is simple: each country produces goods or services that can be either consumed at home or exported to other countries.

The main difference between domestic trade and international trade is me use of foreign currencies to pay for the goods and services crossing international borders, Although global trade is often added up in U.S. dollars, the trading itself involves various currencies. Japanese videocassette recorder is paid for in German marks in Berlin, and German cars are paid for in U.S. dollars in Boston, Indian tea, Brazilian coffee, and American firms are sold around the world in currencies as diverse as Turkish liras and Mexican pesos.

Whenever a country imports or exports goods and services, there is a resulting flow of funds: money Returns to the exporting nation, and money flows out of the importing nation. Trade and investment is a two -way street, and with a minimum of trade barriers, international trade and investment usually makes everyone better off.

In a interlinked global economy, consumers are given the opportunity to buy the best products at the best prices, By opening up markets, a government allows its citizens to produce and export those things they are best at and to import the rest, choosing from whatever the world has to offer. Some trade barriers will always exist as long as any two countries have different sets of laws.

 

2. Ответить письменно на следующие вопросы:

1. What is the basic idea of international trade?

2. What is the main difference between domestic and international trade?

3. What does government allow its citizen?

3. Найти в тексте производные от следующих слов:

to invest

to export

to trade

nation

toopen

 

4. Заполнить пропуски английскими эквивалентами слов:

 

1. ... global trade is often added up in U.S. dollars, the trading itself involves ... currencies. 2. In a interlinked global economy, ... are given the ... to buy the best products at the best prices.   хотя различный потребитель, покупатель возможность  

 

5. Выписать из текста и определить функцию причастия настоящего,

прошедшего времени, герундия.

 

6. Вместо пропусков вставить один из предлогов: at, with, for, in.

1. Videocassette recorder is paid for in German.

2. The using of foreign currency to pay for the goods is me main difference between domestic trade and international trade.

3. International trade and investment usually makes everyone better off with a minimum... trade barriers.

7. Выписать из текста предложения с модальными глаголами или их эквивалентами.

 

8. Выписать из текста 3 прилагательных и образовать степени сравнения.

 

9. Задать как можно больше вопросов к следующему предложению;

In a interlinked global economy, consumers are given the opportunity to buy the best products at the best prices.

10. Перефразировать предложения, употребив пассивный залог, где это возможно:

1. Honduras exports bananas to Switzerland.

2. Money flows out of die importing nation.

3. Government allows its citizens to produce and export goods or services.

 

11. Переведите на русский язык следующие термины:

1. prepare documents

2. intend

3. Deputy Managing Director

4. Warehouse Manager

5. prospective customer

6. invoice

7. world market

8. sales catalogues

9. discount

10. export terms

 

Вариант 4

1. Прочитать и перевести текст "Jointventures",

Russian enterprises have a right to set up joint ventures on the Russian territory with foreign firms. A joint venture can be created between any number of foreign and Russian enterprises.

A joint venture has limited liability. It should be self-supporting and self-financing.

Joint ventures offer foreign investors direct access to the Russian market, it may be set up in any branch of Russian economy: agriculture, industry, trade, construction, service sector, etc. A foreign participant may repatriate his share of profit abroad.

The main features of interest to the Russian participant are:

- to satisfy the requirements for the domestic market,

- to attract foreign technology and foreign management experience,

- to improve the export base of the Russia and reduce irrational imports by means of import substitution.

If the parties want to form a partnership a Protocol of Intent is normally signed.

A joint venture becomes a juridical person after it has been registered with Ministry of Finance. 'The foundation documents and the Feasibility Study are the most important documents for the application procedure.

A joint venture is a legal person. It is protected under Russian law from any requisition or confiscation by the administrative authorities. It may sue and be sued and may also appeal to Russian and third party courts. A joint venture may be liquidated if its activities are inconsistent with the objects defined by the foundation documents. In case of dissolution, the foreign participant has a right to recover the initial contribution he made to the authorized fund.

2. Ответить письменно на следующие вопросы:

1. What liability has joint venture?

2. Where may be joint venture set up?

3. When is a Protocol of Intent Signed?

3. Найти в тексте производные от следующих слов:

to require

to invest

to manage

finance

toconfiscate

4. Заполнить пропуски английскими эквивалентами слов:

1. A joint venture ....a juridical person after it has been registered with.... 2. A joint venture is protected under Russian ... from any requisitions or confiscation by the — становится Министерство Финансов законорганы власти, администрация

 

5. Выписать из текста и определить функцию причастия настоящего,

прошедшего времени, герундия.

 

 

6. Вместо пропусков вставить один из предлогов: for, on, of, to.

1. A foreign participant may repatriate his share ... profit abroad.

2. A foreign participant recovers the initial contribution„.the authorized fund.

3. A joint venture can be created ... the Russian territory.

7. Выписать из текста предложения с модальными глаголами или их эквивалентами.

 

8. Выписать из текста 3 прилагательных и образовать степени сравнения.

 

9. Задать как можно больше вопросов к следующему предложению:

Joint venture offer foreign investors direct access to the Russian market.

 

10. Перефразировать предложения, употребив пассивный залог, где это возможно:

1. A foreign participant may repatriate his share of profit abroad.

2. The foundation documents are the most important documents for the application procedure.

3 A foreign participant recovers the initial contribution.

 

11. Переведите на русский язык следующие термины:

1. executive

2. reduce the price

3. Chief Executive Officer

4. Training Manager

5. offer

6. long-term agreement

7. foreign currency

8. publicity materials

9. reliable

10. apply

 

Вариант 5

 

1. Прочитать и перевести текст "Marketingtoday".

Marketing is a new science. What has been around previously is the art of salesmanship. Salesmanship is the art of manufacturing something and making another person want it. Marketing is the art of finding out what the other person wants, then manufacturing it for him

In a market of multiple choice, it is no longer sufficient to produce a product and show your customers mat it satisfies one of their basic needs. You must show them it provides benefits other products fail to provide, mat it can be supplied at a competitive price and above all, supplied reliably. But in this fast changing world, competitors catch up more quickly man ever.

Preferences that consumers have for this or that product work for shorter and shorter periods. Choice makes marketing work.

Companies need to be constantly engaged in product development, if they wish to grow and make profits. Coca-Cola was successful for many years with one product in one size until Pepsi Cola challenged them with a bottle double the size at the same cost to the consumer. Since then Coca-Cola has made many changes. Today Coca-Cola has many different soft drinks, cheeses, wines, movie companies, television production companies, to name only a few of its holdings.

Multiple choices for the consumer is the motor that drives the marketing vehicle.

2. Ответить письменно на следующие вопросы:

1. What are the key elements of marketing?

2. What is the driving force of marketing?

3. What is the best way to win long-term loyalty to a product?

 

3. Найти в тексте производные от следующих слов:

success

to sale

market

to develop

tofind

 

4. Заполнить пропуски английскими эквивалентами слов:

 

1. Companies need to be ... engaged in product development if they wish to grow and may.... 2. Today Coca-Cola has many different ..., cheeses, wines, television production companies, to name only a few of its ....   постоянно прибыль безалкогольные напитки холдинг  

 

5. Выписать из текста и определить функцию причастия настоящего,

прошедшего времени, герундия.

 

6. Вместо пропусков вставить один из предлогов: of, for, at, with.

1. Marketing is the art... salesmanship.

2. For many years Coca-Cola was successful... one product.

3. Marketing isn’t manufacturing something...person.

7. Выписать из текста предложения с модальными глаголами или их эквивалентами.

 

8. Выписать из текста 3 прилагательных и образовать степени сравнения.

 

9. Задать как можно больше вопросов к следующему предложению:

Pepsi Cola challenged Coca-Cola with a bottle double me size at the same cost to the consumer.

 

10. Перефразировать предложения, употребив пассивный залог, где это возможно:

1. Multiple choice drives the marketing vehicle.

2. A product satisfies оде of the basic needs of person,

3. Choice makes marketing work.

 

11. Переведите на русский язык следующие термины:

1. accountant

2. expand

3. Accounting Manager

4. Transport Manager

5. propose a deal

6. confirm

7. attract

8. sample

9. expand

10. references

 

Вариант 6

 

1. Прочитатьиперевеститекст "Specialized accounting services".

Because accounting affects people in many different fields, public accounting and private accounting include specialized services.

Auditing is the accounting profession's most significant service to the public. An audit is the independent examination that assures the reliability of the accounting reports that management prepares and submits to investors, creditors, and others outside the business. In carrying out an audit, CPAs (Certified Public Accountants) from outside a business examine the businesses financial statements. If the CPAs believe that these documents are a fair presentation of me business's operations,, the CPAs give a professional opinion stating that the firm's financial statements are in accordance with generally accepted accounting principles, which is the standard. Why is the audit so important? Creditors considering loans want assurance that the facts and figures the business submits are reliable. Stockholders, who have invested in the business, need to know that the financial picture management shows them is complete. Government agencies need accurate information from business.

Internal auditing is performed by a businesses own accountants. Many large organizations maintain a staff ofinternal auditors. These accountants evaluate the firm's own accounting and management systems. Their aim is to improve operating efficiency and to ensure mat employees and departments follow management's procedures and plans.

2. Ответить письменно на следующие вопросы:

1. What is auditing?

2. What is internal auditing performed by?

3. Who wants assurance in the reliability of the accounting reports?

3. Найти в тексте производные от следующих слов:

to present

to manage

to inform

reliable

anaudit

 

4. Заполнить пропуски английскими эквивалентами слов:

 

1. The CPAs give a professional... that the film's financial... are in accordance with the standard. 2. Government agencies need ... information from business.   заключение документа точная

 

5. Выписать из текста и определить функцию причастия настоящего,

прошедшего временя, герундия,

 

6. Вместо пропусков вставить один из предлогов: in, with, by, at

1. Internal auditing is performed ... a business's own accountants.

2. Stockholders, who have invested ..the business, need to know that the financial picture management shows them it complete.

3. Tax accounting has 2 aims: complying ... the tax laws and minimizing taxes to be paid.

7. Выписать из текста предложения с модальными глаголами или их эквивалентами.

 

8. Выписать из текста 3 прилагательных и образовать степени сравнения.

 

9. Задать как можно больше вопросов к следующему предложению:

Public accounting and private accounting include specialized services because accounting affects people in many different fields.

10. Перефразировать предложения, употребив пассивный залог, где это возможно:

1. Many large organizations maintain a staff of internal auditors.

2. Government agencies need accurate information from business.

3. The CPAs give a professional opinion stating.

 

 

11. Переведите на русский язык следующие термины:

1. headed notepaper

2. in accordance with

3. top quality

4. Office Manager

5. efficient

6. Order Confirmation

7. bill of lading

8. in large quantities

9. contract terms

10. business letter

 

Вариант 7

 

1. Прочитать и перевести текст "Marketsegmentation".

Research is the basic too! of marketing. A marketer must determine what customer needs are. Marketing experts have developed techniques for determining the needs of prospective customers. It's done by way of market segmentation.

How can market segmentation be of help to a manager who wants to develop a new product? Every market can be divided into segments or, in other words, into separate groups of consumers. First mere are demographic factors like age, income, educational background, occupation, size of family, type of home and neighborhood, etc. Then mere are psychographic factors - me customer's opinions and interests, hobbies, vacation sports, favorite sports, etc.

Then a product is compared with the goods already established in the market by quality and quantity standards. To be a success you must be ahead of your competitors.

Competition never stops. That is why market segmentation must never stop as well. It should be on a permanent bases

In introduction of a pioneer product can immediately change the composition and number of a consumer grouping.

The fundamental principles for a marketer are:

1. understand the customer (through research)

2. understand the grouping (to which me customer or his business belongs)

3. create a choice (a difference in price, concept or value that will distinguish your product)

4. communicate that choice (through promotion and advertising).

Consumer marketing should be based on understanding consumer values, wants and needs.

2. Ответить письменно на следующие вопросы:

1. How are customer needs determined?

2. What is understood by market segmentation?

3. Why should market segmentation be made on a permanent basis?

3. Найти в тексте производные от следующих слов:

differenttounderstand

4. Заполнить пропуски английскими эквивалентами слов:

 

1. There are demographic factors like age, ... occupation, ..., income, etc. 2. A marketer must ... what customer... are.   Образование размер семьи определять потребности

 

5. Выписать из текста и определить функцию причастия настоящего,

прошедшего времени, герундия.

 

6. Вместо пропусков вставить один из предлогов: by, on, into, in

1. Every market can be divided ... segments.

2. It's necessary to compare product... quality and quantity.

3. A difference ... price distinguishes your product.

7. Выписать из текста предложения с модальными глагола: или их эквивалентами;

 

8. Выписать из текста 3 прилагательных и образовать степени сравнения.

 

9. Задать как можно больше вопросов к следующему предложению:

Marketing experts have developed techniques for determining the needs of prospective customers.

 

10. Перефразировать предложения, употребив пассивный залог, где это возможно:

1. A marketer must determine what customer needs are.

2. A manager develops a new product.

3. Market segmentation must never stop.

 

11. Переведите на русский язык следующие термины:

1. employee

2. put in order

3. Chief Executive President

4. Production Manager

5. Store Manager

6. Invoice

7. available

8. success

9. in exchange

10. preliminary

 

Вариант 8

1. Прочитать и перевести текст "Whatisaccounting?"

Accounting has been called "the language of business". Perhaps a better term is "the language of financial decisions". The better you understand the language, the better you can manage the financial aspects of living. Personal financial planning, investments, loans, car payments, income taxes, and many other aspects of daily life are based on accounting.

Accounting is the system that measures business activities, processes that information into reports, and communicates these findings to decision makers. Financial statements are documents that report on an individual's or an organization's business in monetary amounts.

Is our business making a profit? Should we start up a new Ike of women's clothing? Are sales strong enough to warrant opening a new branch outlet? The most intelligent answers to business questions like these use accounting information. Decision makers use the information to develop sound business plans. As new programs affect the business's activities, accounting takes the company's financial pulse beat. The cycle continues as the accounting system measures me results of activities and reports the results to decision makers.

Bookkeeping is a procedural element of accounting as arithmetic is a procedural element of mathematics. Increasingly, people are using computers to do much of the detailed bookkeeping work at all levels - in households, business, and organizations of all types.

 

2. Ответить письменно на следующие вопросы:

1. What is based on accounting?

2. Whatisbookkeeping?

3. Why are people using computers'?

3. Найти в тексте производные от следующих слов:

a house

to account

to keep

topay

active

 

4. Заполнить пропуски английскими эквивалентами слов:

 

1. Decision makers .... the information to develop sound ... 2. Persona! financial planning, ..., car payments, ... are based on accounting.   использовать бизнес-план кредит

5. Выписать из текста и определить функцию причастия настоящего,

прошедшего времени, герундия.

 

6. Вместо пропусков вставить один из предлогов: into, on, of, in.

1. Accounting is the system that measures business activities, processes that information... reports, and communicates these findings to decision makers.

2. Bookkeeping is a procedural element ... accounting as arithmetic is a procedural element of mathematics.

3. People use accounting information ... day-to-day affairs to manage their bank accounts.

7. Выписать из текста предложения с модальными глаголами или их эквивалентами.

 

8. Выписать из текста 3 прилагательных и образовать степени сравнения.

 

9. Задать как можно больше вопросов к следующему предложению:

The most intelligent answers to business questions use accounting information.

10. Перефразировать предложения, употребив пассивный залог, где это возможно:

1. A lot of people use computers to do much of the bookkeeping work.

2. Accounting takes the company's financial pulse beat.

3. Accounting system measures the results of activities

 

11. Переведите на русский язык следующие термины:

1. managing director

2. board meeting

3. extra cost

4. Export Manager

5. Store Manager

6. participate in

7. card

8. list of products

9. draw up an agreement

10. supplier

 

Вариант 9

 

1. Прочитать и перевести текст "Englishcommercialbanks".

The English commercial banks have branches in all the major towns and a similar structure and mode of working is common to them all. The owners are me shareholders. At the outset they provide the necessary capital. They are all organized on the joint stock principle and are registered public companies.

The Chairman and Board of Directors., are elected by the ordinary shareholders at the Annual General Meeting and are responsible for the efficient management of the bank. The Board concerned with the over-all policy of die bank and the major decisions which put that policy into effect

The Board will appoint a Managing Director who is directly responsible to them and a member of the Board. They will also appoint the most senior executives, who in turn appoint the rest of the clerical staff, who will be responsible in different, capacities for the day to day running of the bank.

The essence of a bank's activities is the collection of deposits through current accounts and deposit accounts and the use of these funds to provide loans or funds for investment. The current account is the one commonly held and is drawn upon by chouse and standing orders. The deposit account is more in the natural of a savings account. The pattern of investments, which a bank decides upon is crucial because on the one hand, the bank must use the funds wisely to make a profit and on the other funds must be available for depositors to withdraw when they wish to do so.

2. Ответить письменно на следующие вопросы:

1. Who owns the English commercial bank?

2. How does a bank start?

3. What are the bank's main activities?

3. Найти в тексте производные от следующих слов:

to meet

a share

to work

tomanage

active

 

4. Заполнить пропуски английскими эквивалентами слов:

 

1. The Board will appoint... who is directly... to them. 2. ... is the one commonly held and is draw upon by ... and standing orders.   управляющий директор ответственный текущий счёт чеки

5. Выписать из текста и определить функцию причастия настоящего,

прошедшего времени, герундий.

 

6. Вместо пропусков вставить один из предлогов: in, for, on, by.

1. ... the one hand, the bank must use the funds wisely to make a profit.

2. The Chairman, and Board of Directors are responsible... tie efficient management of the bank.

3. The Chairman is elected... shareholders.

 

7. Выписать из текста предложения с модальными глаголами или их эквивалентами.

 

8. Выписать из текста 3 прилагательных и образовать степени сравнения.

 

9. Задать как можно больше вопросов к следующему предложению:

The English commercial banks are organized on the joint stock principle and are registered public companies.

10. Перефразировать предложения, употребив пассивный залог, где это возможно:

1. The Board appoints a Managing Director.

2. At the outset they provide the necessary capital.

3. The deposit account is more in the natural of a savings account.

11. Переведите на русский язык следующие термины:

1. partnership

2. Sales Manager

3. Managing Director

4. apply

5. represent

6. transfer

7. cancellation

8. marketing department

9. deal

10. include

 

Вариант 10

 

I. Прочитать и перевести текст "Patternsofforeigntrade".

Currently, foreign firms’ can participate in Russian market in a number of ways.

These include direct sales, trade through agents* production cooperation, the signing of licensing agreements, the creation of joint ventures.

Direct Sales.

The most common means of doing business with Russia is through straight sales of foreign goods m exchange for foreign currency or Russian produced commodities (countertrade).

In a countertrade transaction the Seller agrees to take fill] or partial payment in goods.

Countertrade covers barter, counter purchase, buyback.

A barter deal involves an exchange of goods to an equal value. As a rule, little or no currency is involved.

Counter purchase refers to short and medium-term transactions. The Western Seller commits himself to purchase an agreed value of me Buyers products to help finance the original sale. The counter purchase element of a contract may be about 10 per cent of the total contract value.

Buyback refers to long-term contracts and is connected with the development projects supported with huge credits. Buyback involves two phases, one for the delivery of equipment to the Buyer and a second for me delivery of me end product to the Seller.

Foreign Economic Restructuring has affected the conduct of foreign trade, the banking system and the role of the Russian enterprise in the economy.

The main points of the foreign trade reform are:

- enterprises now have the right to conduct foreign trade;

- industrial enterprises;

- greater emphasis is made on exports and word marketing technique,

- inward investment by means of joint ventures is encouraged.

2. Ответить письменно на следующие вопросы:

1. How can foreign firms participate in Russian market?

2. What is the main deal of barter?

3. What is the most common means of doing business with Russia?

3. Найти в тексте производные от следующих слов:

to purchase

to agree

a party

long

todevelop

4. Заполнить пропуски английскими эквивалентами слов:

 

1. The counterpurchase element of a contract may be ... 10 per cent of the ... contract value. 2. In a ... transaction the Seller agrees to take full or ... payment in goods.   около, приблизительно общая встречная торговля частичная

5. Выписать из текста и определить функцию причастия настоящего,

прошедшего времени, герундия.

 

6. Вместо пропусков вставить один из предлогов: in, into, of, on.

1. Greater emphasis ismade ... exports and word marketing technique,

2. Foreign Economic Restructuring has affected the role ... the Russian enterprise in the economy.

3. Can foreign firms participate ... Russian market?

 

7. Выписать из текста предложения с модальными глаголами или их эквивалентами.

 

8. Выписать из текста 3 прилагательных и образовать степени сравнения.

 

9. Задать как можно больше вопросов к следующему предложению:

Buyback refers to long-term contracts and is connected with me development projects.

10. Перефразировать предложения, употребив пассивный залог, где это

возможно:

1. A barter deal involves an exchange of goods to an equal value.

2. Enterprises have the right to conduct foreign trade.

3. Countertrade covers barter, counterpurchase, buyback.

 

11. Переведите на русский язык следующие термины:

1. depend on

2. make appointments

3. build into the price

4. Marketing Manager

5. Goods Expert

6. long-term agreement

7. authorization

8. enterprise

9. to go over

10. preliminary

 

 

 

Рекомендуемая литература

 

1. Агабекян И.П. Английский язык для обслуживания персона / И.П. Агабекян. – Ростов н/Д: «Феникс», 2002. – 320с.

2. Агабекян И.П. Английский язык для менеджера: учебник / И.П. Агабекян, Т.А. Мамедова. – Ростов н/Д: «Феникс», 2001. – 416с.

3. Богацкий И.С. Бизнес-курс английского языка: словарь-справочник / И.С. Богацкий, Н.М. Дюканова. – Киев: «Логос», 1997. – 352с.

4. Марченко Т.В. Английский язык для экономических колледжей: учебное пособие / Т.В. Марченко. – М.: «Маркетинг», 2002. – 358с.

5. Рогова Г.В. Английский язык за два года: учебник / Г.В. Рогова, Ф.М. Рожкова. – М.: «Просвещение», 2003. – 384с.

6. Чичерова Л.Г. Английский язык каждый день: пособие по самообразованию / Л.Г. Чичерова. – М.: Цитадель, 2001. – 158с.

7. Щербакова Н.И. Английский язык для специалистов сферы общественного питания: учебное пособие / Н.И.Щербакова, Н.С. Звенигородская. – М.: «Академия», 2005 – 320с.

8. Новый англо-русский и русско-английский словарь 70000 слов и словосочетаний / Составители: В.В. Андреев, О.Г. Алексеева. – М.: ООО «ДСК», 2006. – 700с.

 

На экзамене проверяются умения работать с текстом (перевод)

 

 







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