Jean Wilson, Swimming Star

More Doctors smoke Camel than any other cigarette

 

 

More Doctors smoke Camel than any other cigarette (2)

Storchevoy M. A. Corporate Social Responsibility. 2013

Topic 6. CSR in Marketing

 

 

Tobacco advertising in 1950s and 1960s

 

All responsibility about health care was reloaded on the consumers.

 

Caveat emptor!

Topic 6. CSR in Marketing

 

Storchevoy M. A. Corporate Social Responsibility. 2013

1936

 

Marketing Harmful Products

Modern Tobacco Advertising

 

 

Can we say that now tobacco advertising has achieved an ethical optimum?

 

 

S

 

 

Marketing Harmful Products

Marketing of infant formula

 

 

Infant formula is used as a substitute for mother's breast milk when the mother is ill or for other reasons cannot provide enough milk for her infant. It is popular in wealthier countries because it is convenient, but extensive use of infant formula is harmful:

 

 

1) it does not contain the antibodies that an infant needs;

2) it requires water, which is not sanitary in many poor countries;

3) it is expensive and requires a large portion of a poor family's income.

 

 

After the saturation of the market in developed countries

the producers of infant formula moved to developing countries and started

massive advertising campaigns for this product. This causes a lot of problems

with child health.