Advertising for Kids
One of the most questionable practice is focusing your advertising on children.
Why?
They are easier to manipulate: • they can be easily impressed and attracted • they do not understand the cost side of the problem • they have strong influence on parents
Fragment from The Corporation (2003)
Nagging problem
Advertising to kids: Regulations
Read the restrictions of child advertisement in various countries. What type of regulation would you choose to your country?
6.5 Marketing Of Harmful Products
Marketing Harmful Products The Problem
Suppose, that your company may provide consumers with: • Excellent quality tobacco • Excellent quality vodka • Excellent quality guns • Excellent quality hamburgers
However, their consumption may have negative consequences.
Dilemma
• Who is responsible for these consequences? Consumers or Company?
• What are the principles of ethical marketing of this product?
Tobacco Lobbyist
Introduction 2:30 – 9:30, Moral flexibility 37:00 – 39:00
Are the principles of Nick Naylor ethical? Topic 6. CSR in Marketing
Tobacco advertising in 1950s and 1960s
Tobacco is harmless
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