Hyperbolic Advertisements
Hyperbolic statements exaggerate things as being way bigger deals than they really are.
Truthful Advertising Not All the Truth
Advertisement cannot lie but what if it does not say all the truth?
• Analgesics Advertising is focused on pain relief, but contain no information about side effects
• Energy boosting drinks
this drink actually exhaust the body.
Truthful Advertising
Presenting normal as exclusive
• “ an original recipe ”
• “ absence of artificial dyers in our juice ” (a normal juice should not contain dyers)
Truthful Advertising
Creating emotions and feelings, but saying nothing real about the product.
Truthful Advertising
Using highly sexual images for advertising of non-sexual products.
Altai Tire Plant
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6.4 Advertising and Distortion of Values
Distortion of Values
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Image Advertising
Sexual Appeal
