Optimal length

Too short code will be too general. Too long code carries risk of being

unread.

 

4. Different codes (part of codes) for different positions Compare a recently-hired 22-year-old accounting graduate with a recently- hired CEO. Do they need the same code?

 

Appropriate punishment

Is termination an appropriate punishment?

Lere J. C., Gaumnitz B. R.

Changing Behavior by Improving Codes of Ethics

American Journal of Business, Fall 2007, vol. 22, n2.

Storchevoy M. A. Corporate Social Responsibility. 2013

Topic 5. Managing CSR in Company

 

Case study:

The GSOM students

Code of ethics

 

Read the code and try to understand:

• Is it effective?

• How it can be improved?

 

Storchevoy M. A. Corporate Social Responsibility. 2013

Topic 5. Managing CSR in Company

 

 

Case study:

Nike, Gap, McDonalds, Microsoft, Rusal

Find the codes in the internet and try to answer next questions:

 

 

1. Are these codes look more like PR or like a real thing?

 

2. Compare Nike’s codes of 2007 and 2010. What changed?

 

3. Compare Nike’s and GAP’s codes. Which do you like more?

Which may be more effective?

 

4. Look through the codes of GAP, McDonalds, Microsoft, Rusal.

 

• What instruments are used for enforcement of these codes?

 

• What positions and bodies are responsible for enforcement?

 

• What is a typical structure of a modern corporate code of conduct?

 

5. Is it more Enlightenment or Moral Persuasion?

 

 

Storchevoy M. A. Corporate Social Responsibility. 2013

Topic 5. Managing CSR in Company

 

Case study:

An Ethical Code in