Optimal length
Too short code will be too general. Too long code carries risk of being unread.
4. Different codes (part of codes) for different positions Compare a recently-hired 22-year-old accounting graduate with a recently- hired CEO. Do they need the same code?
Appropriate punishment Is termination an appropriate punishment? Lere J. C., Gaumnitz B. R.
American Journal of Business, Fall 2007, vol. 22, n2.
Case study: The GSOM students Code of ethics
Read the code and try to understand: • Is it effective? • How it can be improved?
Case study: Nike, Gap, McDonalds, Microsoft, Rusal Find the codes in the internet and try to answer next questions:
1. Are these codes look more like PR or like a real thing?
2. Compare Nike’s codes of 2007 and 2010. What changed?
3. Compare Nike’s and GAP’s codes. Which do you like more? Which may be more effective?
4. Look through the codes of GAP, McDonalds, Microsoft, Rusal.
• What instruments are used for enforcement of these codes?
• What positions and bodies are responsible for enforcement?
• What is a typical structure of a modern corporate code of conduct?
5. Is it more Enlightenment or Moral Persuasion?
Case study: An Ethical Code in
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Changing Behavior by Improving Codes of Ethics
