Sublime Bronze
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Dove: Evolution
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Dove: Onslaught
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Dove: True Colors
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Distortion of Values Consumerism
Ideology of purchasing of goods and services in ever-greater amounts.
• Before 20thcentury idea of luxury consumption dominated only in upper classes.
• Since 1960s it start taking place of mass ideology in US and other countries.
The problem?
• Enormous increase in welfare did not lead to increase in happiness.
• Waste of resources
Distortion of Values Anti-Consumerism
Ideology of stopping ever-increasing consumption and enjoying the minimum necessary level of material welfare.
Voluntary Simplicity (Simple living) Voluntary simplifying one's lifestyle. • reducing one's possessions • increasing self-sufficiency • asceticism and refraining from luxury
No Logo
that substituted selling factory-produced products by the idea of selling lifestyles. Read more
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