Marketing Harmful Products
Marketing of fast food
During a 30-day time period Morgan Spurlock had been eating only McDonald's food, three times per day. He also always "super-sized" his meal—but only if it was offered.
• consumed an average of 5,000 kcal per day • gained 11.1 kg, a 13% body mass increase • a cholesterol level of 230 • mood swings, sexual dysfunction • fat accumulation to his liver.
It took Spurlock fourteen months to lose the weight gained from his experiment.
Marketing of fast food
An episode from Supersize Me (2004)
6.6 Deceptive Pricing
Deceptive pricing
Any pricing technique aimed at masking the real price. There are two strategies.
False discount • Buy one and take another for free • High price and high discount
Hidden TCO (total costs of ownership) A product is sold at a low price but after-sale service is rather expensive • Cheap printer and cartridges • Free mobile phone and high payment
False Discounts
1. Do you think it is ethical to use such pricing policy? 2. If it is not, how should it be regulated?
6.7 The Art of Selling
The Art of Selling The Problem
Numerous books were published to teach people how to sell:
 
Boiler Room (2000)
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