Advertisement

Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV, the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community. What are the functions of advertisements?

The first one to mention is to inform. A lot of the information people have about household devices, cars, building materials, electronic equipment, cosmetics, detergents and food is largely derived from the advertisements they read. Advertisements introduce them to new products or remind them of the existing ones.

The second function is to sell. The products are shown from the best point of view and the potential buyer, on having entered the store, unconsciously chooses the advertised products. One buys this washing powder or this chewing gum, because the colorful TV commercials convince him of the best qualities of the product. Even cigarettes or sweets or alcohol are associated with the good values of human life such as joy, freedom, love and happiness, and just those associations make a person choose the advertised products. The aim of a good advertisement is to create a consumer demand to buy the advertised product or service. Children are good example as they usually want the particular kind of chocolate or toy or chewing-gum. Being naive they cannot evaluate objectively what is truthful and what is exaggerated and select the really good products unless they buy the goods and check for themselves.

Thirdly, since the majority of advertisements are printed in our press we pay less for newspapers and magazines, also TV in most countries in cheap. The public advertising seen on street hoardings, railway stations and buildings makes people's life more joyful. Moreover, all those small ads in the press concerning "employment", "education" and "For sale and wanted" columns, help ordinary people to find a better job or a better employee, to sell or to buy their second-hand things and find services, or learn about educational facilities, social events such as, concerts, theatre plays, football matches, and to announce births, marriages and deaths.

Thus despite our dissatisfaction when being bombarded by all the advertisers' information we must admit that they do perform a useful service to society, and advertisements are an essential part of our everyday life.

Граматичний матеріал: Повторити весь вивчений граматичний матеріал.

Ex. 1. Rewrite these sentences. Instead of using somebody, they, people etc., write a passive sentence.

1. Somebody cleans the room every day. The room is cleaned every day.
2. They cancelled all flights because of fog. All ___________________________
3. People don't use this road much. ______________________________
4. Somebody accused me of stealing money. I ___________________________
5. How do people learn languages? How ______________________________
6. Somebody warned us not to go out alone. ______________________________ 7. Jean told me that the book was worth reading. __________________________ 8. Scientists tell the Earth goes round the Sun. _____________________________ 9. William Turner, English artist, painted this picture. _______________________ 10. Somebody searches for news every minute. ___________________________

Ex. 2. Open the brackets using The Sequence of Tenses.

1. He said he (to leave) tomorrow morning. 2. She says she already (to find) this book. 3. He stopped and listened: the clock (to strike) five. 4. She said she (can) not tell me the right time, her watch (to be) wrong. 5. I asked my neighbor if he ever (to travel) by air before. 6. The policeman asked George where he (to run) so early. 7. They were told that the guide just (to go) out and (to be) back in ten minutes. 8. I knew they (to wait) for me at the metro station and I decided to hurry. 9. I didn’t know that you already (to wind) up the clock. 10. I was afraid that the little girl (not to be) able to unlock the front door and (to go) upstairs to help her.

Ex. 3. Infinitive or Gerund? Put the verb in brackets in the right form, infinitive or -ing. Sometimes both are possible.

1. I want _______ (see) a film on TV this evening.

2. I hope _______ (hear) from you soon. Best wishes, Peter.

3. When did you finish _______ (paint) the kitchen?

4. I began _________ (learn) English when I was seven.

5. Some people like ____________ (have) breakfast in bed, but I don't.

6. Don't forget _______________ (post) my letter!

7. We've decided ____________ (get) married in the spring.

8. When she saw how I was dressed, she started ___________ (laugh).

9. What do you want ________ (do) tonight?

10. I'd like ________________ (go) to the theatre.

Домашнє завдання:

1. Виконати граматичні завдання.

2. Опрацювати текст за професійним спрямуванням.

3. Підготуватися до написання контрольної роботи.

Практичне заняття №4

Тема заняття: Роль вивчення іноземних мов у формуванні особистості майбутнього фахівця

Хід заняття

Why Learn a Foreign Language?

In a world that is increasingly interdependent, we can no longer afford to remain monolingual. Success depends in large measure on the ability of an individual to function as a member of a global village whose members speak a variety of languages. Learning foreign languages is no longer a pastime: it is a necessity. How does learning a foreign language help you to meet today’s challenges?

The Study of a Foreign Language

• helps you to expand your view of the world
• encourages critical reflection on the relation between language and culture, language and thought
• expands your opportunities for meaningful leisure activities (such as travel, viewing foreign language films, watching foreign TV programs)
• develops your intellect (encouraging good learning habits, memorization, combining course content and skills in a meaningful way)
• improves knowledge of the native language (through comparison and contrast with the foreign language)
• exposes you to modes of thought and viewpoints that are available only in the foreign language and its culture
• helps to build practical skills that may be used in other disciplines
• fosters your understanding of the interrelation between language and human nature
• teaches and encourages respect for other ethnic groups
• contributes to the development of your personality
• contributes to the achievement of national goals, such as economic development or national security
• increases your sense of self worth. Speaking Italian or Spanish to your grandmother or ordering in French at a French restaurant will do wonders for your ego!