Exercise 17. Give Ukrainian equivalents to the words and phrases.

Consumer purchasing, salespeople, complaint holders, flip charts, portable audiovisual displays, trade shows and exhibitions, contests, final consumers, cents-off deals, store demonstrators, incentives, trading stamps, rebates, households, specialty advertising.

Exercise 18. Find words in the text to define people who do the following:

a) sell a company’s goods to businesses, homes, etc.;

b) are taken or appointed as paid workers;

c) deal with customers’ complaints;

d) are involved in a given type of business;

e) buy and use goods and services;

f) sell a product;

g) supply goods in a particular area, esp. to shops.

Exercise 19. Rewrite the sentences below, replacing the underlined words and phrases with the following words from the text: enthusiasm, rebates, potential, complaint, incentive, motivate.

1. The customer was not satisfied with the work of the TV-set he bought, so he sent a statement expressing his annoyance to the producer.

2. The Coca-Cola company tried to generate a strong feeling of interest about its product sales offering dealers one free case of drink for every dozen cases they purchased.

3. Many large companies try to provide their employees with a strong reason to be interested in sales promotion through sales training.

4. Procter & Gamble often organize distribution of free samples to attract possible customers.

5. Return of part of a payment has become popular in recent years as an encouragement for the customers to buy more products.