Describe your market. What objectives do you have for the business?
Do you see the niche for your product?
Your target audience (target consumer)
Is your market growing, static or in decline?
Who are the main competitors?
What are the advantages of your product
or service over the competition?
A model of A BUSINESS PLAN Presentation (SB Ex 1 page 115) Read and use in your presentation:
1. The Tea Set. Initially the business will be registered as a limited company with ten shareholders.
- I have already worked as an employee in two different companies, where I was involved in both marketing and consumer service at junior management level.
- Two full – sales stuff for the shop. One personal assistant to do secretarial work and general office administration.
- Retail outlet selling a wide range of specialized teas and tea-related giftware. Sales will be made direct to customers and also by mail order.
- it is not easy to dive a precise estimate but it would seem essentially passing trade within the shopping area. The target customer is middle – aged and with a comfortable income. There is no competition in the area as the concept for the type of shop is new and comparable products are not currently available in other outlets.
- I plan to advertise on local radio and in the local press and free press. This will be complemented by flyers distributed directly through letterboxes to residents in the area.
- in the street with pedestrian access only, which leads into the main shopping area and market square in a town of 70, 000 inhabitants. The shop is also close to the station, which is used by several thousand commuters daily. The surface area is 45 square meters at a rent of 1000 euros per month.
- At first I will be concentrating on getting the business into profit. But if I am successful I would then consider looking foe other sites in the city area and expanding the management team. Eventually it might be possible to set up shops in different locations around the country.
