Report to the Board of Directors of VYP regarding the main issues facing the company as of 15 May of 2010 and potential strategies for the future

Report to the Board of Directors of VYP

Regarding the main issues facing the company

As of 30 of March 2012 and potential strategies

For the future

Date:March 30, 2012

 

Team:Fantastic Four

Participants:Guseynova Tamam

Kopytkin Alexander

Surzhik Daria

University:Moscow State Institute of International Relations

 

 

Report to the Board of Directors of VYP regarding the main issues facing the company as of 15 May of 2010 and potential strategies for the future

Contents

1.0 Introduction.. 3

2.0 Terms of reference. 3

3.0 Prioritization.. 4

3.1 Top priority – Proposal to expand into corporate advertising videos. 4

3.2 Second priority - Fee negotiation for new children’s programme. 4

3.3 Third priority – Re-commissioned drama series. 4

3.4 Fourth priority – “Banks – friend or foe?” – A new documentary by VYP.. 5

4.0 Discussion.. 6

4.1 Proposal to expand into corporate advertising videos. 6

4.2 Fee negotiation for new children’s programme. 7

4.3 Re-commissioned drama series. 9

4.4 “Banks – friends or foe?”. 10

5. 0 Ethical issues and recommendations on ethical issues. 13

6.0 Recommendations. 15

6.1 Proposal to expand into corporate advertising videos. 15

6.1.1 Recommendations. 15

6.1.2 Justification. 16

6.1.3 Actions to be taken. 16

6.2 Fee negotiation for new children’s programme. 16

6.2.1 Recommendations. 16

6.2.2 Justification. 17

6.2.3 Actions to be taken. 18

6.3 Re-commissioned drama series. 18

6.3.1 Recommendation. 18

6.3.2 Justification. 19

6.3.3 Actions to be taken. 21

6.4 – “Banks – friend or foe?” – A new documentary by VYP.. 21

6.4.1 Recommendation. 21

6.4.2 Justification. 22

6.4.3 Actions to be taken. 22

7.0 Conclusion.. 23

8.0 Appendices. 23

Appendix 1. 23

Appendix 2. SWOT analysis. 25

Appendix 3. Porter 5 forces analysis. Independent TV production industry. 26

4. Threat of substitute products: Medium... 26

ü If programme ideas are innovative, then there is no threat 26

ü Many companies provide high quality programmes, so viewers can easily switch to watch them... 26

ü Tastes of the viewers quite different from each others. 26

5. Intensity of competitive rivalry: High. 26

ü A large number of small independent TV production companies exist and each company’s market share is small. 26

Appendix 4. The market growth potential - PEST ANALYSIS.. 27

Appendix 5. Industrial and financial analysis. (НОМЕР). 28

Appendix 6. Profit and Margin for 3 variants of actor’s salary. 29

НОМЕР!!!). 29

Appendix 7. 30