Read the text about three world known companies.

UNIT 4 COMPANIES

I THINK AND SAY

1 Can you remember the names of five companies known internationally? What products do they design, manufacture or sell?

2 Can you name three Ukrainian world known companies?

3 What is the company you know well? Where did you get information about it?

 

II READ AND TALK

Read the words and their translation, memorize them.

subsidiary – філіал

revenue – річний дохід

sales – продажі

vendor – продавець

tablet – планшет

suit – набір, комплект

headquarters – головний офіс

retail – роздрібний

to expand – поширювати

to displace – замінювати, витискати

to incorporate – об’єднувати, входити до складу

to admire – захоплюватися

to collapse – зазнати краху, потерпіти невдачу

 

Read and translate word combinations.

multinational company, assembly plant, line of devices, computer software, hardware products, tablet computers, operating system, market capitalization, principal products, in terms of unit sales, global market share, strategic partnership.

 

Read the text about three world known companies.

Samsung Electronics Co., Ltd. is a South Korean multinational electronics company headquartered in Suwon, South Korea. It is the main subsidiary of the Samsung Group and has been the world's largest information technology company by revenues since 2009. Samsung Electronics has assembly plants and sales networks in 88 countries and employs around 370,000 people.

Samsung has previously been known as a manufacturer of lithium-ion batteries, semiconductors, chips, flash memory and hard drive devices for Apple, Sony, HTC and Nokia. In recent years, Samsung Electronics has expanded its production and its role in consumer markets.

Samsung Electronics stands as one of the world's largest vendors of the mobile phone and smart phone markets with its Samsung Galaxy line of devices. The company is also one of the largest vendors in the tablet computer market thanks to its Android-powered Samsung Galaxy Tab collection and is generally regarded as pioneering the tablet market through the Samsung Galaxy Note family of devices.

Samsung has been the world's largest maker of LCD panels since 2002, the world's largest television manufacturer since 2006, and world's largest manufacturer of mobile phones since 2011. Samsung Electronics displaced Apple Inc. as the world's largest technology company in 2011 and has been a major part of the economy of South Korea.

Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smart phone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites.

The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. The word "Computer" was removed from its name on January 9, 2007, the same day Steve Jobs introduced the iPhone into consumer electronics.

Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia.. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.

As of May 2013, Apple has 408 retail stores in fourteen countries, the online Apple Store and iTunes Store(the world's largest music retailer). Apple is the largest publicly traded corporation in the world by market capitalization, with about US$415 billion. As of Sept 29 2012, the company had 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. Its worldwide annual revenue in 2012 totaled $156 billion. In May 2013, Apple entered the top ten of the Fortune 500 list of companies for the first time.

 

4 Mark the following statements true or false as for Samsung Electronics Co., Ltd.’s story.

1 The main office of the company can be found in Suwon.

2 The company is a leader of its area by its annual profit.

3 In the past the company produced batteries for automobiles.

4 Samsung Galaxy devices are sold around the world.

5 In 2001 Samsung became the biggest manufacturer of LCD panels.

6 In 2011 Samsung stood second after Apple Inc. as the world’s largest technology company.

7 Samsung contributes much to the national economy.