IV. On another sheet of paper, prepare either a sales or public relations letter as called for in each of the following situations.
A. Select a product (such as kitchen gadgets, magazines, or cosmetics) that you have considered purchasing (or have actually purchased) by mail. Write a letter that could be used to stimulate direct mail sales for the product. B. Geoffrey’s, a fine men’s clothing store located at 10 Arlington Street, Boston, Massachusetts 02116, is having its annual fall clearance sale. All summer and selected fall merchandise will be on sale with discounts up to 60% on some items. The sale will begin on September 10. Write a letter to be sent to all charge customers, inviting them to attend three presale days, September 7-9, during which they will find a full selection of sale merchandise before it is advertised to the public. C. You work for the ABC Corporation, Fort Madison, Iowa 52622, manufacturer of facsimile machines. Write a letter to be sent to the heads of all business schools in the area, inviting them to inquire about your latest model. Describe some of the product's special features and tell the reader how to receive additional information. D. You are employed by the First National Bank of Dayton, 1742 Broad Street, Dayton, Ohio 45463. You recently opened both a savings and a checking account for Claire Paulsen, a new resident of Dayton. Write a letter to Ms. Paulsen (222 Elm Street, Dayton. Ohio 45466) to welcome her to the city and to the bank. E. Imagine that you work in the customer relations department of a large furniture store. Write a letter that could be sent to customers who have bought furniture for one room of their home, encouraging them to buy furniture for another room. Remind them of the quality and service they received when they did business with you in the past. Urge them to shop with you again.
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