MARKETING
Task 1. Read the text and write out unknown words MARKETING
Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research. The ability to recognize early trends is very important. Producers must know why, where, for what purpose the consumers buy. Market research helps the producer to predict what the people will want. And through advertising he attempts to influence the customer to buy. Marketing operations are very expensive. They take up more than half of the customer's dollar. The trend in the USA has been to high mass consumption. The construction of good shopping centres has made goods available to consumers. It provided a wide range of merchandize and-plenty of parking facilities. A company's approach to achieving its marketing objectives is called marketing strategy. The various factors a company must take into consideration when developing its marketing objectives are referred to as marketing mix. The marketing mix is often summarized as the so-called four P's: product, price, place, promotion: what to sell, to whom, where, and with what support. Product can be defined as goods or service that you are marketing and includes its design, quality and reliability. Price refers to how much money a company charges for its products. The marketing view of pricing involves considering the value of a product, the volume of sales required. Place refers to distribution, that is, how and where the product is made available to customers. Promotion means presenting the product to the customer. Promotion involves considering the packaging and presentation of the product, its image, the product name, advertising.
Task 2. Give the English for купівельний попит досягати мети стратегія маркетингу брати до уваги різні фактори формула маркетингу підтримка реклама якість та надійність обсяг продажу сприяння у продажу (товару) пакування товару
Task 3. Translate into Ukrainian Pricingdistribution promotioncustomer goods andservices ownership of products buyerseller abilitypublicity consumer market industrial market target market marketing mix price of the product promotion of the product distributioningredient product ingredient pricing ingredient distribution ingredient promotion ingredient market segment segmentation approach profitrebate pricing strategy storagetransportation intermediaryadvertising marketing research income develop marketing information system internal and external data evaluate create satisfyinvolve (in) achieve determine buysell reachboost meet needs select maintainestimate forecast predict monitor produce
Task 4. Match words from list A with words from list В that have a similar meaning
Task 5. Find suitable opposites to the following words to understand appropriate to fail to provide identical inaccessible
Task 6. Match combinations with the correct definition from the list below marketing mix, marketing plan, marketing audit, marketing strategy, marketing concept, marketing objectives 1. the combination of factors that influence sales and can be controlled by a company. These include product, pricing, promotion and place 2. a detailed report that shows how a company or a department will maintain and improve sales in a certain area 3. the combination of factors that affect a company's sales in a particular area or country. These factors include changes in government policy, in people's levels of income, the development of new technology or transport systems and the activity of rival firms 4. a detailed inspection of the strengths and weaknesses of themarketing activities of an organization 5. a company's approach to achieving its marketing objectives 6. the business philosophy that involves the entire organization in the process of satisfying customers' needs while achieving the organization's goals 7. the general and specific aims which a firm sets for itself in selling its products
Task 7. Look at the words. Match them with the correct definition from the list below value, appropriate, charge, demand, price, marketing, objective, distribution, promotion 1. the desire of consumers to obtain goods and services 2. an aim or target 3. advertising or other activity intended to increase the sales of a product 4. the movement of goods to places where they can be sold 5. the actions of identifying, satisfying and increasing the buyer's demand for a company's products 6. the amount of money for which something can be bought or sold 7. to put a price on; to ask for payment from 8. correct, suitable 9. the worth of something in terms of the money or goods for which it can be exchanged
Task 8. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian 1......................................................... for reliable cars has increased. 2. Our main................................................... is to reduce prices. 3. Television advertising is an expensive but effective method of..................................... 4. The company's main activities are manufacturing, marketing and................................. 5. She works in............................................... 6. We can't afford to buy the computer at that................................................... 7. The bank.............................................. 1% for changing traveller's cheques. 8. This company is very successful, so she has made the............................................. choice in joining it. 9. The............................................... of this home has doubled since we bought it. 10. The company has increased sales because of a favourable....................................... 11. The organization has decided to follow the recommendations of the most recent marketing................................................ 12. Next meeting of the Board of directors will discuss our new marketing…………………………………….. Strategy, audit, marketing environment, value, appropriate, charges, price, marketing, distribution, promotion, objective, demand.
Task 9. Fill in the missing prepositions Marketing mix Marketing mix is the combination... marketing plans and policies that are employed... an organization in order to achieve its marketing objectives. In its simplest form, it can be represented... policies adopted... four areas, the four P's but there can be a large variety... elements employed... each category. The exact combination .... such policies employed... an organization will depend... the size and resources... the organization, the nature... the product, the nature... the market and the state... competition... the market. (within, of (7), by (3), in (2), upon)
Task 10. Answer the following questions 1. What does marketing mean? 2. What activities does marketing consist of? 3. What do marketing operations include? 4. Why is it so important for the producer to predict the trends? 5. What is marketing strategy? 6. What are the four elements of the marketing mix? 7. How can "product" be defined? 8. What does "price" refer to? 9. What does "place" mean? 10. What is promotion?
Task 11. Choose the necessary word and put it in the sentence go up, schedule, packaging, competitor, price leader, price sensitive item 1. If the price on this product................................................ nobody will buy it. 2. They should........................................... some tests and pass results to R.D. 3. This company is the................................................... in this field, they can sell this product at the lowest price. 4. Customers do care about the price on this product, it is very................................. 5................................................ influences the desire of a customer to buy. 6. Our.............................................. has become the price leader in selling computer programmes.
Task 12. Choose the necessary word and put it in the sentence predict, influence, promote, marketing, trends, distribution, market research, product planning, consumer 1. One of the aims of market research is to indicate new........................................... among people. 2. Advertising must....................................................... the consumer and make him buy the goods produced. 3. Often marketing is called..................................................... 4. In order to sell a new product, a producer has to consider how to.................................................... it. 5. The goods of this company are not sold very well, they must think about............................................................. 6. Sometimes it is difficult to.................................................... through advertising. 7. If you want to produce something new, you should start with............................................................ 8. A producer wants to……………………………….. the new trends and then tries to influence them. 9.......................................................... includes product development and pricing among other things.
Task 13. Find the words below in the grid. Words can go horizontally, vertically and diagonally.
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