IGoggles

 

 

1. How old are you? (Circle the category which fits your age or write it in space provided, if it doesn’t fit any of the categories given bellow):

 

1. (8-17)
2. (18-25)
3. (26-35)
4. (36-45)
5. Other………

 

1. What is your gender? (Male/Female)

 

1. How often do you swim? (Circle the answer which fits you best)

 

a) Several times a week

b) Once a week

c) Once a month

d) Other…………………………………

e) Don’t do swimming at all

 

1. Which is your preferred brand of the mp3 player?

 

a) Apple

b) Walkman

c) Archos

d) iRiver

e) Samsung

f) Other………………….

 

1. Would you like to listen to the music while you are swimming? (Yes/No)

 

1. Would you like to have swimming goggles with a digital player build in? (Yes/No)

 

1. How much would you pay for the new iGoggles? (Circle preferred price or write down the one, which is in your opinion a fair price (in pounds) for this product and the reason why)

 

a) £35-44 e) Other…........

b) £45-54 Why?........................................................................

c) £55-64 ……………………………………………………

d) £65-74

1. What is your favourite TV channel?

 

a) Eurosport

b) MTV

c) Channel 4

d) Sky Sport

e) ITV

f) Other……………..

 

 

1. What is your favourite TV program?

 

a) One Three Hill

b) Desperate Housewives

c) Top Gear

d) The OC

e) Lost

f) Other

 

1. What is your favourite magazine:

a) Top Gear

b) Cosmopolitan

c) Means Health

d) FHM

e) Rugby World

f) Q

g) Other

 

1. What website do you visit most often?

a) facebook

b) apple.com

c) iTunes

d) bbcsport.co.uk

e) eurosport.com

f) other music websites

g) other news websites

h) Other

 

1. What celebrity do you think would advertise new iGoggles best? (Write the name of the celebrity)

a) David Davies

b) David Roberts

c) Nyree Lewis

d) Claire Warne

e) Other

f) Celebrity wouldn’t influence decision

 

 

1. What promotional offers might encourage your purchase?

a) money off coupons

b) discounts

c) competitors

d) free gym membership for 1 month

e) free download service on iTunes for 1month

 

 

1. Where would you like to purchase new iGoggles?

a) gym/fitness centre

b) sports shop

c) supermarket

d) on-line

e) electronic shop/computer shop

f) Apple store

1. What features would you like to have?

 

a) more variety of colours

 

b) ability to use the mp3 player with goggles as well as separately

 

c) colour screen

 

d) ability to measure the depth of the water

 

e) stopwatch (ability to record laps when swimming)

 

f) Bluetooth swimming gloves with special sensors (ability to change tracks when swimming, measuring the pulse, heart rate, calories and etc.)

 

Thank you very much for spending time filling in this questionnaire:=)))) Have a nice day!

 

PEST Analysis

Firstly I would like to describe what the PEST analysis is. Basically, it is a way of analyzing organization’s or governmental external environment by grouping all factors and influences, which affect the external environment of certain businesses and countries into the four main groups: Political, Economic, Social and Technological. It involves identifying key factors and influences on external environment as well as analyzing them and considering different effects on the economy, which they might have.