Advert No.4What do you like about this advert? ………………………………………………………………………………………
What do you dislike about this advert? ………………………………………………………………………………………
Do you like the design of this advert? (If yes, what in particular do you like about it?) ……………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………….... How memorable was this advert? …………………………………………………………………………………………
Do you like the background and font use in this advert? (If yes, why?) ……………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………………………………………....
Would this advert encourage you to buy the product? ………………………………………………………………………………………
How does this advert make you feel about the product being advertised? ………………………………………………………………………………………
Do you think this advert outlines the main strengths of the product or its main characteristics? ……………………………………………………………………………………… Does it tell you a lot about the product? ……………………………………………………………………………………… Do you think that use of people in this advert or use of celebrities would make it make attractive and encourage you to buy the product? ………………………………………………………………………………………
Do you like the phrases/text/slogans used in this advert? (If yes, why?) ……………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………………………….... Do you think there are some other better adverts of the same company or brand? ………………………………………………………………………………………
Do you find other adverts (different company/different brand) more competitive than this one? (If yes, briefly explain why?) ……………………………………………………………………………………… ……………………………………………………………………………………… How would you rank this advert out of 5? 1-useless, 2-poor, 3-satisfactory, 4-pretty good, 5- excellent
………….. Which is your preferable advert from the ones given to you? Briefly explain why do you prefer this particular advert and what do you find special about it? ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
Do you prefer TV adverts of the same company/brand or magazine adverts? (Briefly explain the reasons why you prefer a particular type of advert) ………………………………………………………………………………………………………………………………………………………………………………….... ………………………………………………………………………………………………………………………………………………………………………………….... …………………………………………………………………………………………………………………………………………………………………………………....
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