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Compatibility and restrictions
Because of the market share of modern browsers (depending on your target market), the compatibility of your website with the viewers is restricted. For instance, a website that is designed for the majority of websurfers will be limited to the use of valid XHTML 1.0 Strict or older, Cascading Style Sheets Level 1, and 1024x768 display resolution. This is because Internet Explorer is not fully W3C standards compliant with the modularity of XHTML 1.1 and the majority of CSS beyond 1. A target market of more alternative browser (e.g. Firefox, Google Chrome, Safari and Opera) users allow for more W3C compliance and thus a greater range of options for a web designer.
Another restriction on webpage design is the use of different image file formats. The majority of users can support GIF, JPEG, and PNG (with restrictions). Again Internet Explorer is the major restriction here, not fully supporting PNG's advanced transparency features, resulting in the GIF format still being the most widely used graphic file format for transparent images.
Many website incompatibilities go unnoticed by the designer and unreported by the users. The only way to be certain a website will work on a particular platform is to test it on that platform.
Web design is different than traditional print publishing. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. However the end size and shape of the web page is not known to the web designer, whereas the print designer will know exactly what size paper he will be printing on.
For the typical web sites, the basic aspects of design are:
The content: the substance and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
The usability: the site should be user-friendly, with the interface and navigation simple and reliable.
The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
The structure: of the web site as a whole.
A web site typically consists of text, images, animation and /or video. The first page of a web site is known as the Home page or Index Page. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer, however search engines, in general, favor web sites that don't do this which has caused these types of pages to fall out of favor. Each web page within a web site is a file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks.
Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client.
On the Web the designer has no control over several factors, including the size of the browser window, the web browser used, the input devices used (operating system, mouse, touch screen, voice command, text, teletype, cell phone, or other hand-held), and the size, design, and other characteristics of the fonts that users have available (installed) and enabled (preference) on their device. Unique manufacture and conflicting device contentions are further complicated by varying browser interpretations of the same content, and some content automatically can trigger browser changes. Web designers do well to study and become proficient at removing competitive device and software markup so that web pages display as they are coded to display. Eric Meyers, a well known educator and developer, is one of many resources who have spear-headed HTML reset coding. While they cannot yet leave one local environment to control another, web designers can adjust target environments to remove much common markup that alters or corrupts their web content. Because device manufacturers are highly protective of their patent markup, Meyers and others caution that reset remains experimental.
How many basic aspects of designing typical web sites do you know?
What are these aspects?
What is the difference between static and dynamic pages?
Why is the compatibility of your website with the viewers restricted?
What is the only way to be certain a website will work on a particular platform?
What does a web site typically consist of?
What web browsers do you know?
What kind of restrictions on webpage design do you know?
Read and memorize the following words:
HyperText Markup Language — язык гипертекстовой разметки
predominant — преобладающий
interpret — интерпретировать
semantic HTML — семантический HTML
mashups — гибридные
ascertain — определять
tags — признаки
angle brackets — угловые скобки
to be embedded — быть встроенными
presentational HTML markup — представляемая разметка
default characteristics — характеристики по умолчанию
to be altered or enhanced — быть измененным или улучшенным
previously unrelated facts — ранее не связанные факты
Web crawler — поисковый робот
HTML, which stands for HyperText Markup Language, is the predominant markup language for web pages. HTML is the basic building-blocks of webpages.
HTML is written in the form of HTML elements consisting of tags, enclosed in angle brackets (like <html>), within the web page content. HTML tags normally come in pairs like <h1> and </h1>. The first tag in a pair is the start tag, the second tag is the end tag (they are also called opening tags and closing tags). In between these tags web designers can add text, tables, images, etc.
The purpose of a web browser is to read HTML documents and compose them into visual or audible web pages. The browser does not display the HTML tags, but uses the tags to interpret the content of the page.
Web browsers can also refer to Cascading Style Sheets (CSS) to define the appearance and layout of text and other material. The W3C, maintainer of both the HTML and the CSS standards, encourages the use of CSS over explicitly presentational HTML markup.
HTML is a markup language that web browsers use to interpret and compose text, images and other material into visual or audible web pages. Default characteristics for every item of HTML markup are defined in the browser, and these characteristics can be altered or enhanced by the web page designer's additional use of CSS.