A. Previewing task.
Task I. Before watching the film, make sure you know the following words and word combinations:
| - a flexible schedule
- budget
- challenge
- circumstances
- contingency
- forecast / prediction
- guidelines
- standpoint
- statement
- testament
- trend
- interest rate
| - expenditures on promotion
- in any endeavour
- the board of trustees
- the nitty-gritty
- thoroughly planned
- conceivable
- critical / crucial
- entrepreneurial
- remarkable
- to interconnect
- to determine
- to put an emphasis
- to be geared around smth
- to bundle the resources
| - to be predicated on objectives
- to apply the test of consistency
- to cope / deal with uncertainty
- to reduce uncertainty
- to establish / set objectives
- to exploit the opportunity
- to extend / extrapolate
- to perform a resource audit
- to reap benefits from smth.
- to accomplish / execute a plan
- to relate to smth
- to select / identify the relevant dimensions
- to transmit / to receive
|
B. While watching.
Task II. Match the words with their definitions:
| 1. plan
| a) a definition of your current strategy in a simple language
|
| 2. scheduling
| b) coordinating the activities in order to get a desired result in the end
|
| 3. budgeting
| c) a long-term vision of how a company is going to succeed
|
| 4. strategic profile
| d) an arrangement, especially one that has been carefully considered for carrying out some activity
|
| 5. strategic planning
| e) determining what the cost of performing different tasks is going to be
|
| 6. tactical planning
| f) determining everything that has to be done: the tasks, the schedule, the budget
|
| 7. operational planning
| g) setting up a time sequence how different tasks are going to be done
|
Task III. The process of planning can be broken down into a series of basic steps. Rearrange the steps of a strategic planning process in the correct order:
1. Apply the test of consistency.
2. Define the strategic options (ways of bundling the resources to exploit the opportunity).
3. Do a strategic profile.
4. Make a strategic choice.
5. Make strategic predictions (forecast).
6. Negotiate the choice.
7. Perform a resource audit (SWOT analysis).
8. Study what is going on in the environment that is key for your business.
( Note: Most companies and organizations use their own terminology for these steps. While they may appear to compress several steps into a single function, the basic logic of the strategic planning process is fairly consistent).
