- appeal - a quality that makes sb/sth attractive or interesting; the power to attract, stimulate, interest
*Spielberg's movies have a wide appeal.
- bandwagon - an activity that more and more people are becoming involved in
to climb/jump on the bandwagon (informal) - to join others in doing sth that is becoming fashionable because you hope to become popular or successful yourself
*politicians eager to jump on the environmental bandwagon
- catchphrase - a popular phrase that is connected with a famous person who used it and made it famous
- jingle - a short song or tune that is easy to remember and is used in advertising on radio or TV
- tag-line - an amusing or memorable phrase designed to catch attention in an advertisement
- fallacy – 1) a false idea that many people believe is true; 2) a false way of thinking about sth
*He detected the fallacy of her argument.
- to purchase sth
- red herring - anything that diverts attention from a topic – отвлекающий маневр/ложный след
*He deliberately threw a red herring into the conversation.
- to distract sb from sth - to take sb's attention away from what they are trying to do
syn. to divert
*Don't talk to her—she's very easily distracted.
- deliberately - done in a way that was planned, not by chance
syn. intentionally, on purpose
*She's been deliberately ignoring him all day.
