Reorder these sentences 1-6 to describe the same process in Business English.

Unit 6 Retailing

Starting point

1. How often do you go shopping?

2. What shopping methods do you usually use?

· Visiting shops

· Ordering by telephone

· Online shopping

· Mail-order catalogues

· TV shopping channels

 

3. Who is responsible for food shopping in your house?

4. Where do you spend most of your money? What is your favourite shop?

5. When was the last time you bought something for:

· yourself?

· your friends?

· your parents?

What did you buy? What factors influenced your decisions?

Working with vocabulary 1

Read the text how products reach customers.

Companies which make products, such as television sets, in large numbers usually do not sell them directly to the customer. They sell to middlemen who keep them safe in a large warehouses. Shops go to the middleman and buy as many of the products as they think they need. One shop can buy ten of each different kind of TV. They will show one of each in the store and keep the extra in their packaging. People look at the selection of TVs and choose which one to buy.

 

Reorder these sentences 1-6 to describe the same process in Business English.

a. In turn, the goods are supplied in the necessary quantity to retail outlets.

b. Most manufacturers which mass-produce goods, for example, electrical appliances, do not wish to sell them directly to the public.

c. Individual customers view ranges of competing brands.

d. The consumer selects a single item which he or she purchases.

e. Instead, they distribute them via wholesalers who buy large quantities, which are stocked in their warehouses.

f. The goods are displayed and stock is kept at the retail outlet.