CONSERVATIVE DEMONS

Correspondingly, conservatives have a demonology. Conservative moral categories produce a categorization of citizens-from-hell: anti-ideal prototypes. These nightmare citizens are those who, by their very nature, violate one or more of the conservative moral categories; and the more categories they violate, the more demonic they are.

CATEGORY 1 DEMONS: Those who are against conservative values (e.g., Strict Father morality). Feminists, gays, and other "deviants" are at the top of the list, since they condemn the very nature of the Strict Father family. Others are the advocates of multiculturalism, who reject the primacy of the Strict Father; postmodern humanists, who deny the existence of any absolute values; egalitarians, who are against moral authority, the moral order, and any other kind of hierarchy.

CATEGORY 2 DEMONS: Those whose lack of self-discipline has led to a lack of self-reliance. Unwed mothers on welfare are high on the list, since their lack of sexual self-control has led to their dependence on the state. Others are unemployed drug users, whose drug habit has led to their being unable to support themselves; able-bodied people on welfare – they can work and they aren't working, so (in this land of opportunity) they are assumed to be lazy and dependent on others.

CATEGORY 3 DEMONS: Protectors of the "public good." Included here are environmentalists, consumer advocates, advocates of affirmative action, and advocates of government-supported universal health care who want the government to interfere with the pursuit of self-interest and thus constrain the business activities of the conservatives' model citizens.

CATEGORY 4 DEMONS: Those who oppose the ways that the military and criminal justice systems have operated. They include antiwar protesters, advocates of prisoners' rights, opponents of police brutality, and so on. Gun control advocates are high on this list, since they would take guns away from those who need them to protect themselves and their families both from criminals and from possible government tyranny. Abortion doctors may be the worst, since they directly kill the most innocent people of all, the unborn.

CATEGORY 5 DEMONS: Advocates of equal rights for women, gays, nonwhites, and ethnic Americans. They work to upset the moral order.

The demon-of-all-demons for conservatives is, not surprisingly, Hillary Clinton! She's an uppity woman (Category 5, opposing the moral order), a former antiwar activist who is pro-choice (Category 4), a protector of the "public good" (Category 3), someone who gained her influence not on her own but through her husband (Category 2), and a supporter of multiculturalism (Category 1). It would be hard for the conservatives to invent a better demon-of-all-demons.

These categories are extremely stable and they resist efforts at change. Secretary of Labor Robert Reich found this out shortly after the 1994 elections, when he sought to recategorize the best model citizens of all – large successful corporations and the people who run them. Reich attempted to use the conservative deionization of welfare recipients against the conservative conception of model citizens. He attacked big corporations and the ultrarich for being recipients of "corporate welfare." Reich pointed out that large corporations owned by the ultrarich receive from the government huge amounts of money that they do not earn: money from inordinately cheap grazing rights, mineral and timber rights, infrastructure development that supports their businesses, agricultural price supports, and hundreds of other kinds of enormous government largesse that come out of the taxpayer's pocketbook – an amount far exceeding the cost of social programs. If the government eliminated corporate welfare, Reich argued, then it could easily afford social programs to help the poor.

Reich's attempt to turn the conservatives' model citizens into conservative demons was doomed to failure, and it fell flat immediately. The reason is clear. The status of successful corporations and the ultrarich as model citizens has become conventionalized – fixed in the conservative mind. They are icons, standard examples to conservatives of what model citizens are. Moreover, they do not fit the stereotype of welfare recipients. They are seen as self-disciplined, energetic, competent, and resourceful rather than self-indulgent, lazy, unskilled, and hapless.

Reich's attempt to call attention to the enormous unearned largesse bestowed by the government on big corporations failed because he did not really understand the conservative worldview and the cognitive structure underlying American politics. The conservative heroes and demons are what they are for the deepest of reasons, because conservatism rests on a widespread, deeply entrenched family-based moral system. You don't change that with a single speech.