Module 1. THE MASS MEDIA
Journalism is organized gossip. Edward Egglestone Journalism is the ability to meet the challenge of filling space. Rebecca West Newspapers are unable, seemingly, to discriminate between a bicycle accident and the collapse of civilisation. George Bernard Shaw, 1931 If you don't read the newspaper, you are uninformed. If you do read the newspaper, you are misinformed. Author unknown, commonly attributed to Mark Twain or Thomas Jefferson I wish there was a knob on the TV so that you could turn up the intelligence. They’ve got one marked "brightness", but it doesn't work, does it? Leo Anthony Gallagher
Task 1. Discuss the following questions with the group: Ø What are the mass media? Ø What Russian, British and American newspapers can you name? Ø What types of newspapers do you know? What pages do most newspapers contain? Ø Which is better: to watch the news on TV or to read it in a newspaper? Ø What advantages do newspapers have over television and television over newspapers?
Task 2. Read the quotations above. What attitude to the mass media do they reveal? Elaborate. Do you have a similar attitude to the mass media? Why (not)? Discuss it with the group.
Task 3. Your teacher will now give you a newspaper. Describe it in as much a detailed way as you can in the written form. Unit 1. the press ? VOCABULARY PRACTICE Print media Task 1. Study the material and learn the vocabulary units that you have been unfamiliar with.
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INTRODUCTION
