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1. To be organized exactly as stated in the Student’s Book.
2. Suggested answer:
On the one hand, a publishing company is a business establishment that primarily issues or publishes printed materials for the main purpose of distribution and sales of available information.
An imprint company, on the other hand, is commonly known as a publishing company’s brand name or trade name. By fact, a single publishing company may comprise of several imprint companies that are utilized by the publisher to promote, advertise, and sell printed works that caters specific customers based on social classes and interests.
While somewhat bigger and larger, a publishing company normally works as a faceless business establishment. Imprint companies, in contrast, have definite names that are known and recognized by the consumers. Because of this, imprint companies are more popular than that of publishing companies.
Publishing companies normally prints under specialized contexts that includes newspapers, periodicals, books, directories, academics, and tie-in which may involve printing for radio and television promos, games, music systems, DVDs, and much more. In the same way, imprint companies follow specific missions and publishes only one kind of reading material, depending in genre or niches.
As a whole, both publishing companies and imprint companies are form of businesses that mainly works for the transmission of information. The latter however functions under the management of the bigger but commonly faceless publishing companies.
UNIT 1. PRINTING PRODUCTION AND PUBLISHING COMPANIES MANAGEMENT
Task1. Suggested answers:
Task 3. To be organized exactly as stated in the Workbook.
Task 4. To be organized exactly as stated in the Workbook.
2 – True.
3. – False. A company will feel more secure with wider profit margins.
4 – True.
5 – False. A company wants to meet its targets.
3. does not label,
5. are cooperating,
7. have been criticised
9. are assumed,
Task 7. To be organized exactly as stated in the Workbook.
UNIT 2. ECONOMIC ISSUES OF PUBLISHING AND PRINTING PRODUCTION