Extra task (Internet search)
At these pictures you can see different advertising media. Classify them according to how much each of these advertising messages costs, how effective and new they are. Name one or some kind of advertising media that you think is the most effective. Explain your answer in comments.
These tasks are available in Word format at CD. A teacher should place this task at the web-site of the group or his own site. If this is not possible, a teacher may create a group at a social network and place these tasks after each lesson. A teacher should also look through students’ comments and makes his/her own. In other words create a discussion on the matter. If a teacher prefers not to use Internet these exercise can be used as extra exercises and he/she may give them to Students as a leaflets. UNIT 3 MARKETING WORKBOOK Task 1. 1-c, 2-b, 3-e, 4-a, 5-d, 6-f. Task 2. 1. Threat, 2. opportunity, 3. limited, 4. sector. Task 3. 1-B, 2-B, 3-G, 4-B, 5-G, 6-G (G-good news, B – bad news).
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