Comprehension check. 1) How do you account for the title of the article?
1) How do you account for the title of the article? Single out the most important sentence in each paragraph, justify your choice. 3) Refer closely to the article and answer the following questions: a) How can an owner of a trademark be protected against its unauthorized use? b) What do the ™ and the ® symbols mean? Convey their similiarity and difference. c) How is success in branding linked with understanding of customer’s needs? d) What does the brand identity consist of? e) How can private labelling help dominate the market?
Vocabulary Development Complete the table with derivatives
2) Find in the article the words which have the same meaning as the following: a) an institution b) acustomer c) to include d) to start legal proceedings e) breach of law f) unallowed g) a problem h) to consolidate i) a representative j) outer k) a tradesman l) to lead m) a shop
3) In a paragraph of 70-90 words, summarize the issues involved in trademark and branding employing the bulk of the key vocabulary and the items you’ve found in the previous exercise. Skills Focus
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