Foreign company in the Russian market.
Philips (Holand)
Foreign company in the Russian market.
Unilever (the UK - Holand)
Foreign company in the Russian market.
17. L'Oreal (France)
Foreign company in the Russian market.
IGC
State influence: IGC was founded by Sweden Investor, so it is privately owned company[20]. IGS operates both in the Russian Market and overseas. Nowadays grain export is not regulated, but there are plans to make restrictions[21].
Internationalization:
| Country
| Egypt, Yemen
|
| Year of entry
|
|
| Industry/ business area
| Grain Supply
|
| Entry mode
| Export (IGS export in Egypt and Yemen grain, that was grown in Russia)
|
| Motives
| Grain market in regulated by the Grain Association that include all grain companies that operates in this market. Therefore the market within Russia is strictly divided, and it is impossible to expand within Russia. Also Russia always had considerable potential for grain export.
|
| Firm specific advantagesused on the foreign market
| IGS is one of the leader of the grain export market. That means that it can fulfill huge orders, that not all companies can do.
|
| First mover or follower
| follower (there were before a lot of other companies that supplied Egypt and Yemen with grain)
|
| Type of state involvementin the process of internationalization
| There is no state involvement
|
| Evaluationof the success of the internationalization
| It was successful; therefore from year to year company increases the volume of the exported grain.
|
