Protek group

Made by

Piotr Dębski

Yuli Shmeleva

Clémentine Chevallier

Table of Contents

1. Protek group.............................................................................................................................. 4

2. SIA International........................................................................................................................ 5

3. Katren......................................................................................................................................... 5

4. Merlion....................................................................................................................................... 6

5. National Computer Corporation.............................................................................................. 7

6. Techsnabexport.......................................................................................................................... 8

7. LG Electrics (South Korea)......................................................................................................... 8

8. ROSTA......................................................................................................................................... 9

9. Stroiservis................................................................................................................................... 9

10. R-Farm..................................................................................................................................... 10

11. Metal Servis............................................................................................................................ 11

12. Volvo-Vostok (Sweden)......................................................................................................... 11

13. Metal Industry Company...................................................................................................... 12

14. Adidas (Germany).................................................................................................................. 12

15. Philips (Holand)...................................................................................................................... 13

16. Unilever (the UK - Holand).................................................................................................... 13

17. L'Oreal (France)...................................................................................................................... 13

18. IGC........................................................................................................................................... 13

19. BSH Bytovaya Tehnika (Germany)........................................................................................ 14

20. Oriola Company (Sweden).................................................................................................... 14

21. Scania (Sweden)..................................................................................................................... 14

22. South Multisectoral Corporation......................................................................................... 14

23. Prodo Kommerc..................................................................................................................... 14

24. Komatsu (Japan)..................................................................................................................... 14

25. Panasonic Rus (Japan)........................................................................................................... 14

26. Sanofi (France)....................................................................................................................... 15

27. Bunge (USA)............................................................................................................................ 15

28. Siemens (Germany)................................................................................................................ 15

29. L’etoile.................................................................................................................................... 15

30. D&POS..................................................................................................................................... 15

31. Rive Gauche............................................................................................................................ 15

32. PTK.......................................................................................................................................... 16

33. Liebherr (Germany)................................................................................................................ 16

34. UFAOIL..................................................................................................................................... 16

35. Russian Sea............................................................................................................................. 16

36. Ferrero (Italy)......................................................................................................................... 17

37. Khabarovsk Oil Company...................................................................................................... 17

38. ABB (Switzerland).................................................................................................................. 17

39. Krasnoyarsknefteprodukt..................................................................................................... 17

40. Zeppelin (Germany)............................................................................................................... 17

Summary....................................................................................................................................... 18

 

 

 

Protek group

State influence: Protek Group is one of the largest Russian pharmaceutical companies, dedicated in the production of medications, distribution of health and beauty products as well as in retail.

The state influence is high, due to the nature of this activity (state laws and regulations on medications and health). Indeed, new regulations of the Russian Government No. 1081 on “licensing of the pharmaceutical activity” (“Regulation on licensing of the pharmaceutical activity”) entered into force on 7 January 2012. This regulation on licensing of the pharmaceutical activity was adopted as a follow-up to Federal law dated 4 May 2011 No. 99-FZ, thus revoking the previously-effective Regulation of the Russian Government dated No. 416. This regulation on licensing provides for a definite normative list of services for rendering of which it is necessary to obtain a pharmacy license or to change a product. For Protek, it means that intend to obtain a pharmacy license or to change old products should approach authorities (Federal Service on health care and social development supervision or Executive authorities in the constituent parts of Russia). Nevertheless the wholesale part of Protek business is not regulated so strictly, while it is not connected with strictly regulated production process. Therefore for wholesale state influence is moderate.

Internationalization:

Country	Macedonia (in Skopje)
Year of entry
Industry/ business area	Pharmaceutical
Entry mode	Protek has decided to open the plant «Prodis» for production of homeopathic medicines, organic and non-organic cereal products, as well as organic and non-organic teas, vitamins and minerals in technological-industrial development zone (TIDZ) Skopje 1. Protek has already invested $4.9 million in this greenfield strategy.
Motives	One of the factors was the labour force and the materials: the "Prodis" plant should employ people from Macedonia's rural areas, where the company would use raw materials from. Then, the second factor is the country's ranking at the 23th spot in the Doing Business report, which assures Protek that Macedonia is a good place for investment (law taxes…).
Firm specific advantagesused on the foreign market	The specific advantages of Protek used in Macedonia are the standing of the company in this country and its expertise.
First mover or follower	Protek is a first mover in the pharmaceutical area in Macedonia.
Type of state involvementin the process of internationalization	The plant opening came as a result of the meeting with investors during the meetings and road shows organized by the Government. Another type of state involvement is all measures taken by the government to attract foreign investors (low taxes, administrative support ec).
Evaluationof the success of the internationalization	It's a little bit early to evaluate the success of this internationalization but the plant already employ 80 people (45 at the beginning).