Instincts

 

Storchevoy M. A. Corporate Social Responsibility. 2013

Topic 3. Where Do Norms Come From?

 

 

A New Evolutionary Model of Man

Instincts

 

 

The instincts determine:

1) fundamental goals (needs, tastes ….)

2) low-level programs (“in case of danger – run” etc.)

 

It is like HARDWARE in computer – all basic functions are embedded in chips and can not be changed during the life of the “organism”.

 

All emotions of man – fear, anger, sympathy etc. –

are programmed at this biological level.

 

 

 

Intellect

 

Rational choice

 

Culture

1. Supplements instincts

2. Reinforces instincts

3. Blocks instincts

 

Instincts

 

1. Set fundamental goals

2. Set “low-level” programs

 

Storchevoy M. A. Corporate Social Responsibility. 2013

Topic 3. Where Do Norms Come From?

 

 

A New Evolutionary Model of Man

Culture

 

The second level of “choice” – culture (various norms which every human gets during childhood and socialization)

 

They serve three functions:

1) Supplement instincts

2) Reinforce instincts

3) Block instincts

 

In other words, they ADAPT instincts to a certain

(first of all, social) environment

 

This is like SOFTWARE in computer – it is downloaded into the hardware and adapts it capabilities to certain needs.

 

 

 

Intellect

 

Rational choice

 

Culture

 

1. Supplements instincts

2. Reinforces instincts

3. Blocks instincts